Vaseline — Not for Sex
[ Young Ones Brief ]
To become Gen Z’s “life hack hero,” Vaseline needs to address the elephant in the room: sex.
[ Young Ones Brief ]
To become Gen Z’s “life hack hero,” Vaseline needs to address the elephant in the room: sex.
We used the stigma around sex workers
to teach Gen Z about Vaseline’s uses.
First, Vaseline announce collaborations with OF’s biggest names. Oooooh.
Mia Khalifa
(27m followers)
Adam Yau
(34k followers)
Chloe Cherry
(1m followers)
The Vaseline OnlyFans goes live...
But surprise! There’s nothing sexy about it!
Instead, our creators stream tutorials on how they use Vaseline in their hobbies.
We’ll remind people in real life, too
Vaseline will become known
as the ultimate lubricant for
everything — besides sex.
Art Directors: Smera, Nico Morris
Copywriter: Joe Wint
Brand Manager: Caleb Mayer
Experience Designer: Yanna Nguyen
Strategist: Joy Zhou
