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Away
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Liquid Death








About
Etc
Escape (B)ig (S)oda’s bullsh*t.
Student work         
Brandcenter
2025





Introducing a sick new way to sneak a healthier drink into movie theaters:
                         
Customize your baby! 
Don’t think too hard about eugenics!





Liquid Death mascot Murder Man is thrilled to share his pregnancy journey with the world!





“Wow I wish this was real”
Guess what!




Named “Most Disturbing Idea” by
      Andy Pearson, VP of Creative at Liquid Death

Copywriter: Callum Leitenberg
Copywriter: Boyan Zlatarski
Experience Designer: Yanna Nguyen
Strategist: Emma Kerencheva
Strategist: Joy Zhou